(Description)
Addiction Pet Foods is a New Zealand-based premium pet food company that formulates dry dog and cat food using free-range, sustainably sourced meats and GMO-free fruits and vegetables — with no fillers, artificial preservatives, added steroids, antibiotics, or growth hormones. Founded after its creator changed his own dog’s diet to help a skin condition, the brand sources ingredients from New Zealand, one of the world’s cleanest pet-food-producing environments, and emphasizes both nutrition and palatability. The company also produces specialized product lines such as Wild Islands (high-protein), Zen (vegetarian), and Sensitive Care formulas, with pet food distributed and sold internationally.
At Addiction Pet Foods, I supported the brand’s digital presence by handling video editing, social media management, and social media content creation — producing engaging video and visual content to showcase their pet food products and brand story, while managing their social channels to help grow audience engagement and brand awareness.